The Scientific Research on:
The best proof is your own eyes. When is the last time you missed a school zone sign! The answer is almost never! When is the last time you missed a speed limit sign. The answer is, frequently! These results are not accidental. In the case of the school zone signs the government is putting their best research and knowledge into protecting our most valuable commodity! They are utilizing fluorescent colored signs. That valuable commodity would be:
The black and white speed limit signs easily go by unnoticed. Fluorescent colors literally reach out and grab your attention! They are difficult to ignore! Put this same research to work for you with your marketing signs and you have the most effective marketing tool that money can buy! Bar None!!!!
Here is the research by:
Department of Transportation, Washington, D.C.
CONSPICUITY IN TERMS OF PERIPHERAL VISUAL DETECTION AND RECOGNITION OF FLUORESCENT COLOR TARGETS VERSUS NONFLUORESCENT COLOR TARGETS AGAINST DIFFERENT BACKGROUNDS IN DAYTIME
Monograph Accession #:
Zwahlen, Helmut T
Vel, Uma Devi
Issue Number: 1456
Publisher: Transportation Research Board
Old TRIS Terms: