Yard Sign Marketing (Tips & Tricks for Contractors)

The most effective and least expensive advertising a contractor can buy are yard signs. A yard sign is a sign that you put in your customers front yard while you are doing a job on that customers home. These signs are typically 18″ x 24″ and can be either portrait or landscape orientation.

The customer becomes your automatic referral because many of the neighbors already know your customer and if you do good quality work and treat your customers really well they will be glad to speak highly of you. You have now found your best salesman—YOUR CUSTOMER! Your phone# is readily accessible in the front yard along with the name of your company.

A fantastic technique to get your customers to advertise for you for free is to give a small discount to your customer for allowing you to leave your sign in their front yard for 2-4 weeks after the job is finished! Most, will be glad to. The customers that call you from these signs are usually ready to buy before you answer the phone!

Many companies put the sign in their customers front yard while they do their work then pick up the sign when they are finished. This is a big mistake! In the case of a roofer, each job can be $3,000-$6,000 easily. Leave the sign in the yard. The sign may stay up for 1 week or 2 months and you may pick up $6000 for your trouble. How’s that for a return on your investment of anywhere from $3-$25 per sign?

One thing to keep in mind about yard signs is that they represent your companies image and need to be professionally displayed. The sign indicates your work quality and your professionalism. Quality cast iron frames are available for the ultimate in professional displays. They sell for $15-$25 depending on the quantity. For the budget minded we have wire stakes for $1.00-$1.40 each.